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We see the results of this daily: Email ads so poorly written we instantly delete them and web sites with so many typos we have no confidence in the business’ abilities or integrity. In short, lost sales. (The author of a guide I recently read about spotting scams on the Web mentioned that some things they all seem to have in common are misused and misspelled words, misused or missing punctuation and typos—sloppy work.) I’ve seen web sites that seemed to be written by people whose first language was something other than English and the whole message was lost. And here’s one worth a chuckle—or a shake of the head: While reading an eBook telling me how to write one and stressing the importance of proofreading, I saw more typos and misused words and punctuation than I could count. Now, how much should I trust this man’s advice? In fact, I’ve found that MOST eBooks telling us how to make money on the Internet are put together so haphazardly I’m becoming convinced there IS no way to make money using their methods. Anyone who throws together their information in such a hurry they don’t even proofread it doesn’t gain much credibility with me. And probably don’t with you, either. I’ve been told that this sloppiness doesn’t matter much to the younger generations, from the “X-Generation” down, and that’s apparent by the fact that they tend to be the ones who are most often guilty. But to the older generations it matters a great deal. Now, guess which age group is the fastest growing in terms of Internet use? Which one has the most money to spend? And which one actually spends the most on the Internet? It’s the Baby Boom generation, those people 45 to 55. If you want us to buy from you or believe what you have to say, you’d better make sure your copy is well written. It also pays to remember that your site design and your writing should be tailored to your targeted market. If you’re selling nose rings, use wild backgrounds and slang. But if you’re selling fine jewelry, keep it simple, clean and easy to navigate and stay away from the slang. Otherwise, you’d better carry lots of nose rings! After you’ve written your sales letter or web content, read it through. (To save yourself some time, you can use a text editor with spell check, and paste it into whatever program you’re using.) Then send it to someone else to check it—someone in the same age group as your target market or a professional editor. If it’s a sales letter, send the ‘finished’ product to yourself first to make sure the formatting came out right. After you’ve done that and uploaded your pages to your server, do it again. I hope you’re going to check your links, anyway, to make sure THEY work. So you might as well check everything else, too. Send the URL to a few friends with different computers and different browsers to see that it looks as good on theirs as it does on yours. A little time spent assuring it’s right will make a huge difference in your site’s traffic, and probably in your bank account, too.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Excessive Sweating ETS Surgery not needed Millions of people suffer from excessive sweating. Several different types of excessive sweating problems can happen such as palmar hyperhidrosis (hand sweating), plantart hyperhidrosis (feet sweating), as well as facial and armpit sweating. This is often an embarassing condition affecting the person's life. There are several surgeries that a person can have done to try and cure or help with the condition of excessive sweating. One procedure is k… 2. How to Choose the Perfect Christmas Gift for Her COULD YOU USE ONE LESS THING TO WORRY ABOUT?It’s that time of year again, time to choose the Christmas gift for the woman you love. Which one are you? Which Santa Claus is going to get cookies and milk and which one is going to sleep on the couch?·Fred’s apprehensive. The last several occasions Beth has ended up really angry with his gift choices, for reasons he doesn’t quite understand, but he’s a guy, he’ll figure it out. Fred should be apprehe… 3. Book Review: The Male Gift Giving Survival Guide This extraordinary book was recommended to me by a colleague after he visited my new web site, Gift Ideas For Women. The Male Gift Giving Survival Guide compliments my website perfectly, untangling for men the web of gifts for women. It deciphers the components of the complex female psyche to its most logical terms. And no, that's not a misprint...I just used the words 'female' and 'logical' in the same sentence.There is but one universal truth a… 4. Ten Ways to Get the Most Out of an AA Meeting 1. Know where the meeting location is in advance. You might want to check a directory to check if the meeting is still at that location, Preferably, drive by the building at least the day before so that you know where the building is, since many of the meetings are at night, and it may be difficult to locate an address in the dark.2. If you are self conscious about going to our first AA meeting, or going to a new group, you might want to find som… |