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and-gloom news about the US economy. As a businessperson, it's hard NOT to get discouraged. However, we need to do exactly that if we want to keep our businesses thriving. Even if you have been hard hit by recent events (and who hasn't, one way or another?), it is still important that you put forth a confident image to your customers. In fact, it is part of our job as business owners to make sure that our customers don't lose hope. If you are confident in your business, your customers will follow suit. The first step to creating confidence in your customers is to be confident yourself and focus on the positive. Don't dwell on the problems you might have -- you can talk about your problems, but think of them as obstacles that have been overcome, rather than as disasters. For instance, don't say to your customers, 'Slow sales have caused us to discontinue some of our items.' Instead, say, 'Recent events have given us the opportunity to reevaluate our product line and focus on the products that are the most important to you.' Look at the opportunities that a situation provides, rather than the problems it causes. You can also help reassure nervous customers by giving them concrete examples of success. For some reason, real-life examples are MUCH more reassuring than just giving hypothetical 'here's what you COULD do' examples. That means that you should not skimp on your real-life testimonials. Give your customers plenty of stories of people who love your product or who succeeded after joining your opportunity. If possible, give the customers a way of contacting one or two of your satisfied customers -- talking to a real 'success story' will do a great job of calming shaky nerves. A third way to create customer confidence is to simply 'be there' for them. Here's a little story to illustrate my point: I used to be afraid to go into my grandparents' basement alone, but if I was with someone, I was fine. Having someone else with me reduced my nervousness. You should try to be that person for your customers. By providing good customer service, keeping in touch with your clients, or providing community building services like newsletters or discussion boards, your customers will know that they are not alone in their purchase -- they have someone to turn to if they have concerns or questions. This is VERY reassuring. Just remember that your customers are people -- which means that will get scared from time to time. What we have to do is remain calm and try our best to pass that feeling of calm along to our customers. If we can do that, then, in no time at all, we will all realize that the problems weren't nearly as bad as they seemed.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Family Album In The Digital Age Back then it was simple - you take the picture, you print it and put it in your family album. But now you have a digital camera. So do your cousins, uncles, aunts and granpa Joe. What are you going to do with thousands of digital photos to pass them onto the future generations? Read our advice.What you need is a digital photo album. Here are some good ones so you know what to start with.InAlbumInAlbum is a fun and easy to use software to turn you… 2. Randomizer Scripts - Are all Randomizer Sites Scams? I am constantly asked, 'Aren't Randomizers Scams and Pyramid Schemes?', or, 'Are Randomizer Sites Illegal?'. These types of theories and comments are posted everyday on the internet and message boards. While I won't go into whether or not all randomizer websites are scams or not, instead I will give you some information on them to help you make up your own mind. Let's get right into some questions and my answers about randomizers! Q: What is a Ra… 3. Volunteer and Take Your Dog With You The secret of not-for-profit agencies is that there is great benefit to the benefactor. It should not be a secret. You’ve probably learned that the key to a miserable life is to focus on yourself alone. For the doldrums, for the blahs, a lack of purpose or refinding the breadcrumb trail, try volunteering. As a fundraiser, I learned firsthand it isn’t just “buzz” that it changes people’s lives. From the idle rich, to parents bringing their childre… 4. Adolescent Anger Management Strategies Adolescent anger management is becoming more prominent in our society. Traditionally, children who enter this last acute phase of bodily and mental development can go through some rough times. As kids enter their preteen and then their teenage years, chaos can ensue at times for everyone involved. A child or young adult may feel that his or her body and mind are out of control occasionally, and the parents and teachers who supervise children at t… |