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We see the results of this daily: Email ads so poorly written we instantly delete them and web sites with so many typos we have no confidence in the business’ abilities or integrity. In short, lost sales. (The author of a guide I recently read about spotting scams on the Web mentioned that some things they all seem to have in common are misused and misspelled words, misused or missing punctuation and typos—sloppy work.) I’ve seen web sites that seemed to be written by people whose first language was something other than English and the whole message was lost. And here’s one worth a chuckle—or a shake of the head: While reading an eBook telling me how to write one and stressing the importance of proofreading, I saw more typos and misused words and punctuation than I could count. Now, how much should I trust this man’s advice? In fact, I’ve found that MOST eBooks telling us how to make money on the Internet are put together so haphazardly I’m becoming convinced there IS no way to make money using their methods. Anyone who throws together their information in such a hurry they don’t even proofread it doesn’t gain much credibility with me. And probably don’t with you, either. I’ve been told that this sloppiness doesn’t matter much to the younger generations, from the “X-Generation” down, and that’s apparent by the fact that they tend to be the ones who are most often guilty. But to the older generations it matters a great deal. Now, guess which age group is the fastest growing in terms of Internet use? Which one has the most money to spend? And which one actually spends the most on the Internet? It’s the Baby Boom generation, those people 45 to 55. If you want us to buy from you or believe what you have to say, you’d better make sure your copy is well written. It also pays to remember that your site design and your writing should be tailored to your targeted market. If you’re selling nose rings, use wild backgrounds and slang. But if you’re selling fine jewelry, keep it simple, clean and easy to navigate and stay away from the slang. Otherwise, you’d better carry lots of nose rings! After you’ve written your sales letter or web content, read it through. (To save yourself some time, you can use a text editor with spell check, and paste it into whatever program you’re using.) Then send it to someone else to check it—someone in the same age group as your target market or a professional editor. If it’s a sales letter, send the ‘finished’ product to yourself first to make sure the formatting came out right. After you’ve done that and uploaded your pages to your server, do it again. I hope you’re going to check your links, anyway, to make sure THEY work. So you might as well check everything else, too. Send the URL to a few friends with different computers and different browsers to see that it looks as good on theirs as it does on yours. A little time spent assuring it’s right will make a huge difference in your site’s traffic, and probably in your bank account, too.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Managing Time and Saving Money Managing time is saving money. When we have control of our time, it makes our load easier, and our lives stronger. When we are achieving a financial limit, we need to understand the value of a dollar. If you are saving money to achieve a goal, it is always smart to store your funds in accounts that include interest on the dollar. Some banks offer more interest rates than others do, so it pays to shop around. If you are investing in short-term go… 2. e-Matchmaking: Can a Computer Find Love For You? I logged on to a dating site the other day and was greeted by a large, flashing message. It promised that if I took the time to answer a series of questions that they would find a 'perfect match' for me. Imagine that? All the work and worry of being single - gone! We truly have evolved! Not only can computer programs manage the entire traffic system of a city and make chess grandmasters cry, but now they can lead my perfect match right to my door… 3. Freedom From Fear Freedom From FearHelaine Iris© 2004“The thing you fear most has no power. Your fear of it is what has the power. Facing the truth really will set you free.” Oprah WinfreyHere’s another installment in the ongoing story of me facing the challenges of parenthood. My daughter, a recently graduate from high school, set out with a group of girlfriends on a 3-month cross country expedition. A post high school dream: to travel across country with no agen… 4. The Lesson of the Broken Ankle Recently I broke my ankle when I fell riding a faulty piece of equipment. I haven’t broken anything since I was six years old. I broke my left wrist then, and being right-handed, it really didn’t effect my life much. I remember the initial pain, but I don’t remember any inconveniences after that. It was a non-event in the life of a six year old. I broke my ankle on a trip. One of travel companions asked one of his employees to drive me back to my… |