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and-gloom news about the US economy. As a businessperson, it's hard NOT to get discouraged. However, we need to do exactly that if we want to keep our businesses thriving. Even if you have been hard hit by recent events (and who hasn't, one way or another?), it is still important that you put forth a confident image to your customers. In fact, it is part of our job as business owners to make sure that our customers don't lose hope. If you are confident in your business, your customers will follow suit. The first step to creating confidence in your customers is to be confident yourself and focus on the positive. Don't dwell on the problems you might have -- you can talk about your problems, but think of them as obstacles that have been overcome, rather than as disasters. For instance, don't say to your customers, 'Slow sales have caused us to discontinue some of our items.' Instead, say, 'Recent events have given us the opportunity to reevaluate our product line and focus on the products that are the most important to you.' Look at the opportunities that a situation provides, rather than the problems it causes. You can also help reassure nervous customers by giving them concrete examples of success. For some reason, real-life examples are MUCH more reassuring than just giving hypothetical 'here's what you COULD do' examples. That means that you should not skimp on your real-life testimonials. Give your customers plenty of stories of people who love your product or who succeeded after joining your opportunity. If possible, give the customers a way of contacting one or two of your satisfied customers -- talking to a real 'success story' will do a great job of calming shaky nerves. A third way to create customer confidence is to simply 'be there' for them. Here's a little story to illustrate my point: I used to be afraid to go into my grandparents' basement alone, but if I was with someone, I was fine. Having someone else with me reduced my nervousness. You should try to be that person for your customers. By providing good customer service, keeping in touch with your clients, or providing community building services like newsletters or discussion boards, your customers will know that they are not alone in their purchase -- they have someone to turn to if they have concerns or questions. This is VERY reassuring. Just remember that your customers are people -- which means that will get scared from time to time. What we have to do is remain calm and try our best to pass that feeling of calm along to our customers. If we can do that, then, in no time at all, we will all realize that the problems weren't nearly as bad as they seemed.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. To keep on earning, keep on learning To Keep on Earning, Keep on Learning By Michelle L. Casto, M.Ed.Success in the modern world takes more than just information and knowledge. You must apply what you know to real life situations and you must be open to learning, un-learning, and re-learning. With the rapid advancement of technology, fluctuating economy and societal and corporate changes, you must adopt a learning mindset in order to succeed. Indeed, the key to lifelong earning is l… 2. Career Advice I often get asked questions about careers in IT (Information Technology).After all, I've been a Vice President of Consulting (twice for two differentcompanies), Vice President of Development, Senior Technical specialist manytimes and now I am a Director Of Technical Services. I've been working withcomputers for 23 years as of 2001 and plan on continuing my education andcareer in a positive direction until the day that I die.So what would I recomm… 3. Learning to Shop Wisely - The Rule of 3! When I was taking my Interior Design classes in college, in oneof my classes I was given a special project. We were to godowntown shopping. We were to buy something for a small amount ofmoney. It could be anything, but it had to be able to serve3 purposes.It was interesting to see all the different objects peoplepurchased, and their explanations on how they could be used.Most of all, it was a great lesson in creativity and versatility.I call it t… 4. Learning to Shop Wisely - The Rule of 3! When I was taking my Interior Design classes in college, in oneof my classes I was given a special project. We were to godowntown shopping. We were to buy something for a small amount ofmoney. It could be anything, but it had to be able to serve3 purposes.It was interesting to see all the different objects peoplepurchased, and their explanations on how they could be used.Most of all, it was a great lesson in creativity and versatility.I call it t… |