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We see the results of this daily: Email ads so poorly written we instantly delete them and web sites with so many typos we have no confidence in the business’ abilities or integrity. In short, lost sales. (The author of a guide I recently read about spotting scams on the Web mentioned that some things they all seem to have in common are misused and misspelled words, misused or missing punctuation and typos—sloppy work.) I’ve seen web sites that seemed to be written by people whose first language was something other than English and the whole message was lost. And here’s one worth a chuckle—or a shake of the head: While reading an eBook telling me how to write one and stressing the importance of proofreading, I saw more typos and misused words and punctuation than I could count. Now, how much should I trust this man’s advice? In fact, I’ve found that MOST eBooks telling us how to make money on the Internet are put together so haphazardly I’m becoming convinced there IS no way to make money using their methods. Anyone who throws together their information in such a hurry they don’t even proofread it doesn’t gain much credibility with me. And probably don’t with you, either. I’ve been told that this sloppiness doesn’t matter much to the younger generations, from the “X-Generation” down, and that’s apparent by the fact that they tend to be the ones who are most often guilty. But to the older generations it matters a great deal. Now, guess which age group is the fastest growing in terms of Internet use? Which one has the most money to spend? And which one actually spends the most on the Internet? It’s the Baby Boom generation, those people 45 to 55. If you want us to buy from you or believe what you have to say, you’d better make sure your copy is well written. It also pays to remember that your site design and your writing should be tailored to your targeted market. If you’re selling nose rings, use wild backgrounds and slang. But if you’re selling fine jewelry, keep it simple, clean and easy to navigate and stay away from the slang. Otherwise, you’d better carry lots of nose rings! After you’ve written your sales letter or web content, read it through. (To save yourself some time, you can use a text editor with spell check, and paste it into whatever program you’re using.) Then send it to someone else to check it—someone in the same age group as your target market or a professional editor. If it’s a sales letter, send the ‘finished’ product to yourself first to make sure the formatting came out right. After you’ve done that and uploaded your pages to your server, do it again. I hope you’re going to check your links, anyway, to make sure THEY work. So you might as well check everything else, too. Send the URL to a few friends with different computers and different browsers to see that it looks as good on theirs as it does on yours. A little time spent assuring it’s right will make a huge difference in your site’s traffic, and probably in your bank account, too.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The 3 Steps To Communication Mastery You limit yourself. Yes, it is true. Each day you behave in much the same way as you have always done. You act out your habitual ways of dealing with people, and you communicate as well or as badly as you normally do. Although you know better, you do not apply all that you have learned when it comes to making the most of yourself. If this istrue for you, then how are you going to improve?Awareness is key. Until you spot what you are doing you wil… 2. Beating Cancer -- Gently Feeling overwhelmed with the challenge of cancer? Want to take control of your life and treatment? I can help you. I can show you options which work permanently to control your cancer in a gentle, non-toxic way. You can learn how to locate a doctor to supervise your care who is sympathetic to these treatments.It is no longer necessary to settle for the 'big three' of conventional cancer treatment -- surgery, chemotherapy and radiation. Today's c… 3. One Step At a Time Earlier this week, I was putting together some bookcases.You know those kind that come in a thin box with a pictureon front of how great it will look when it's finished.In big letters on the front it said, 'Quick and Easy Assembly.'This was a lie. An outright lie. But after I got overbeing lied to, I settled down to build the bookcases. Ofcourse with 3 children in the house, I had some help. Andlate into the project, when I asked, 'What's the nex… 4. Stop Relationship Stress and Create Your Own Health Remedies Human beings need relationships. Your relationships, past, present, personal or professional, represent a major source of stress in your life. Chronic stress causes breakdown of your immune system. This leads to many emotional and physical disorders including heart disease, fibromyalgia, cancer, ulcers, irritable bowel syndrome, and depression.You can manage your stress many ways. Stress management strategies include deep breathing, relaxation ex… |