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and-gloom news about the US economy. As a businessperson, it's hard NOT to get discouraged. However, we need to do exactly that if we want to keep our businesses thriving. Even if you have been hard hit by recent events (and who hasn't, one way or another?), it is still important that you put forth a confident image to your customers. In fact, it is part of our job as business owners to make sure that our customers don't lose hope. If you are confident in your business, your customers will follow suit. The first step to creating confidence in your customers is to be confident yourself and focus on the positive. Don't dwell on the problems you might have -- you can talk about your problems, but think of them as obstacles that have been overcome, rather than as disasters. For instance, don't say to your customers, 'Slow sales have caused us to discontinue some of our items.' Instead, say, 'Recent events have given us the opportunity to reevaluate our product line and focus on the products that are the most important to you.' Look at the opportunities that a situation provides, rather than the problems it causes. You can also help reassure nervous customers by giving them concrete examples of success. For some reason, real-life examples are MUCH more reassuring than just giving hypothetical 'here's what you COULD do' examples. That means that you should not skimp on your real-life testimonials. Give your customers plenty of stories of people who love your product or who succeeded after joining your opportunity. If possible, give the customers a way of contacting one or two of your satisfied customers -- talking to a real 'success story' will do a great job of calming shaky nerves. A third way to create customer confidence is to simply 'be there' for them. Here's a little story to illustrate my point: I used to be afraid to go into my grandparents' basement alone, but if I was with someone, I was fine. Having someone else with me reduced my nervousness. You should try to be that person for your customers. By providing good customer service, keeping in touch with your clients, or providing community building services like newsletters or discussion boards, your customers will know that they are not alone in their purchase -- they have someone to turn to if they have concerns or questions. This is VERY reassuring. Just remember that your customers are people -- which means that will get scared from time to time. What we have to do is remain calm and try our best to pass that feeling of calm along to our customers. If we can do that, then, in no time at all, we will all realize that the problems weren't nearly as bad as they seemed.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Canadian Immigration Successful Canadian ImmigrationOne of the most disheartening things I hear about Canadian Immigration is the stories of families who return to their original country after unsuccessfully attempting to settle in Canada. One of the main reasons for the failures, it seems, is that the principal member of the household that normally supports everyone financially is unable to gain meaningful employment in their chosen profession or trade. Many of thes… 2. Yet More Care Hair Myths - The Truth And The Lies Those hair care myths just keep coming! In this third of 3 articles, we examine some of the most widely known myths - and dig out the truth…1. Hair should be washed every dayFALSE: There is no correct schedule for washing hair. Every person should shampoo according to the specific needs of their hair type and texture. While some people do benefit from a daily shampoo, others benefit from a variety of shampooing schedules.2. More lather = a more … 3. Beauty doesn't have to be Expensive Where do you buy your beauty supplies? If you buy them from a department store- you are paying way too much! I was a department store buyer for many years. I was hooked on a particular brand, and I thought that the products were only available at the department store. I was wrong. With a little bit of time and research, I was able to shave off 50% of my beauty supply bill. Imagine what you could do with the extra money. The process is actually re… 4. GET NO RESPECT? TRY THIS UNUSUAL APPROACH GET NO RESPECT? TRY THIS UNUSUAL APPROACHLike the late Rodney Dangerfield, you may sometimes find that you 'don't get no respect.' In Rodney's comedy routine, disrespect was amusing. But in real life it fills us with indignation.Our typical response is sarcasm or avoidance. Has such a reaction EVER made a difference in getting more respect from others? I doubt it.Today I'm going to show you a better way to deal with disrespectful people who irk y… |