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We see the results of this daily: Email ads so poorly written we instantly delete them and web sites with so many typos we have no confidence in the business’ abilities or integrity. In short, lost sales. (The author of a guide I recently read about spotting scams on the Web mentioned that some things they all seem to have in common are misused and misspelled words, misused or missing punctuation and typos—sloppy work.) I’ve seen web sites that seemed to be written by people whose first language was something other than English and the whole message was lost. And here’s one worth a chuckle—or a shake of the head: While reading an eBook telling me how to write one and stressing the importance of proofreading, I saw more typos and misused words and punctuation than I could count. Now, how much should I trust this man’s advice? In fact, I’ve found that MOST eBooks telling us how to make money on the Internet are put together so haphazardly I’m becoming convinced there IS no way to make money using their methods. Anyone who throws together their information in such a hurry they don’t even proofread it doesn’t gain much credibility with me. And probably don’t with you, either. I’ve been told that this sloppiness doesn’t matter much to the younger generations, from the “X-Generation” down, and that’s apparent by the fact that they tend to be the ones who are most often guilty. But to the older generations it matters a great deal. Now, guess which age group is the fastest growing in terms of Internet use? Which one has the most money to spend? And which one actually spends the most on the Internet? It’s the Baby Boom generation, those people 45 to 55. If you want us to buy from you or believe what you have to say, you’d better make sure your copy is well written. It also pays to remember that your site design and your writing should be tailored to your targeted market. If you’re selling nose rings, use wild backgrounds and slang. But if you’re selling fine jewelry, keep it simple, clean and easy to navigate and stay away from the slang. Otherwise, you’d better carry lots of nose rings! After you’ve written your sales letter or web content, read it through. (To save yourself some time, you can use a text editor with spell check, and paste it into whatever program you’re using.) Then send it to someone else to check it—someone in the same age group as your target market or a professional editor. If it’s a sales letter, send the ‘finished’ product to yourself first to make sure the formatting came out right. After you’ve done that and uploaded your pages to your server, do it again. I hope you’re going to check your links, anyway, to make sure THEY work. So you might as well check everything else, too. Send the URL to a few friends with different computers and different browsers to see that it looks as good on theirs as it does on yours. A little time spent assuring it’s right will make a huge difference in your site’s traffic, and probably in your bank account, too.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Concept Of Life - By the Numbers 316 months ago, I was born into a world where life wascarefree. Where people were just going to the moonproving that:* Everything is possible.31 years ago, I was in first grade. Getting new pencilsand notebooks and pencil holders and tiny sharpenersand those rubber erasers were just like Christmas. Itcertainly was true that:* Little things make the difference.26 years ago, I learned that school was not all that ithas previously been cracked up to… 2. How To Deal With A Bully, Play The Nutter Card Most people at some stage of their lives will become the victim of bullying. People may think that this only occurs at school, however a lot of bullying also occurs in the workplace and even by your local neighbours. This article describes how I have learnt to deal with these nasty people, by playing what I call the nutter card. At school I was an obvious target for a bully. I had a speech impediment known as a stutter or a stammer. I was always … 3. Protect Your Online Accounts from Phishing Scams What is phishing? Phishing involves the sending of an e-mail falsely claiming to be from an established legitimate enterprise in an attempt to scam the user into surrendering private information that will be used for identity theft. The e-mail directs the user to visit a Web site where they are asked to update personal information, such as passwords and credit card, social security number, and bank account numbers. It is relatively simple to mak… 4. 5 Things You Should Know Before You Sign A Contract Security from any fraud and unscrupulous activities should be a serious concern for anyone who is into sales, lease, jobs, or any kind of services that entail certain provisionary agreement and settlement. Whether a party is a first time or an expert person, the industry and the services that go with it presents the concerned person with risks and challenges that you cannot underestimate. Every time that a person is engaged in a commercial trans… |