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Do you have any idea? Do you have any idea of how much you want it to be? Platitudes are great. We throw them out and we think we have said something of great and profound importance. You might think that you have just divulged your heartfelt philosophy. You likely have, however, without pinning down their meaning for you and clarifying the actions you must take, they simply assuage your conscience. Ooooh! That might be hard to hear! Let's start with my favorite book, the dictionary. It says a platitude is 'the quality or state of being dull or insipid', and, 'a banal, trite or stale remark'. It's something said to state the obvious or appear knowledgeable. Something general enough for everyone to have heard and agree to with no call to action. Let's not let, 'Be all you can be!' become a platitude. You decide what it means to you. In marketing terms, that would be your positioning, your description of how you identify yourself. In 'Get What You Deserve', Jay Levinson, marketing guru, says, 'You must choose a position you can live with, a position you can be proud of, a position you can deliver.' Tall order! Are you ready? Be all you can be! Let's not let it become a pressure either, some elusive statement that leaves you perpetually feeling 'not good enough'. What is it, then? It's a call to choose as well as to act. Choose three things that you would really like to give your best to. They might be your primary relationship, your children, your career, your health, or your spiritual life. Now, write six words to describe your ideal self in those areas. For example, in my life with my husband, I would use these words: trustworthy, respectful, loving, responsive, fun and available. These are my chosen 'positions'. Next step, set some measurable goals for this relationship. For instance: I spend at least one hour a day talking with my husband. I listen carefully to him and ask questions until I fully understand his position, needs, concerns. I find ways to surprise him that let him know how much I love him. I have stated both my position and my marketing plan. Then, follow through. Simple, not always easy, but always rewarding! When you care enough to make a plan, you're way ahead of the game. When you teach yourself to follow-through, you'll have a winning attitude. Make this a habit and you'll find out how much you are!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Winning Words for Web Sites Winning Words for Web SitesA lot of attention is paid to designing websites. The graphics, the branding, and the java scripts – all go to give a site a professional and polished appearance. Then you begin to read the text. The first typo you ignore. The second is annoying, then a sentence is so poorly constructed you can’t make out what it means. No matter how pretty the site, looks, if it doesn’t read well you’ll lose business. Writing copy, lik… 2. Everyday Tools for Extraordinary Success I am often asked about the 'secrets to success'. I've hadthe chance to work with thousands of highly successful people in business and finance, in sports, in entertainmentand the arts, and the good news is, there are no 'secrets'for success!There are, however, a few tools that, when used together, come close to being a 'secret weapon'. They requireno special talent or skills. They cost very little, and everyschool child has a complete set.They ar… 3. True Feelings of Love - Blood True Feelings of Love - BloodWell all have them don’t we? You have feelings of love, hate, jealousy, and greed. The most influential one of all is Love. It takes hold of us with great passion and strength. It can lead us into temptation, and deliver us from evil.From my experience of love, looking through my eyes of the wonders that I felt, you can connect and side with me and understand what I felt. Lust is very similar to love. When you love so… 4. How to handle a Telemarketer It's like clockwork. You sit down to dinner and the phonerings. You answer it. The caller is trying to sell yousomething or tell you that you've won a fabulous prize.Here we go again. You just got a telemarketing call. So doyou want to know how to handle these guys? Well, keepreading.The FTC's Telemarketing Sales Rule helps protect you fromabusive and deceptive telephone sales practices. The Rulerestricts calling times to the hours between 8 a.m.… |