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and-gloom news about the US economy. As a businessperson, it's hard NOT to get discouraged. However, we need to do exactly that if we want to keep our businesses thriving. Even if you have been hard hit by recent events (and who hasn't, one way or another?), it is still important that you put forth a confident image to your customers. In fact, it is part of our job as business owners to make sure that our customers don't lose hope. If you are confident in your business, your customers will follow suit. The first step to creating confidence in your customers is to be confident yourself and focus on the positive. Don't dwell on the problems you might have -- you can talk about your problems, but think of them as obstacles that have been overcome, rather than as disasters. For instance, don't say to your customers, 'Slow sales have caused us to discontinue some of our items.' Instead, say, 'Recent events have given us the opportunity to reevaluate our product line and focus on the products that are the most important to you.' Look at the opportunities that a situation provides, rather than the problems it causes. You can also help reassure nervous customers by giving them concrete examples of success. For some reason, real-life examples are MUCH more reassuring than just giving hypothetical 'here's what you COULD do' examples. That means that you should not skimp on your real-life testimonials. Give your customers plenty of stories of people who love your product or who succeeded after joining your opportunity. If possible, give the customers a way of contacting one or two of your satisfied customers -- talking to a real 'success story' will do a great job of calming shaky nerves. A third way to create customer confidence is to simply 'be there' for them. Here's a little story to illustrate my point: I used to be afraid to go into my grandparents' basement alone, but if I was with someone, I was fine. Having someone else with me reduced my nervousness. You should try to be that person for your customers. By providing good customer service, keeping in touch with your clients, or providing community building services like newsletters or discussion boards, your customers will know that they are not alone in their purchase -- they have someone to turn to if they have concerns or questions. This is VERY reassuring. Just remember that your customers are people -- which means that will get scared from time to time. What we have to do is remain calm and try our best to pass that feeling of calm along to our customers. If we can do that, then, in no time at all, we will all realize that the problems weren't nearly as bad as they seemed.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Plan Your Wedding: 8 things you need to do! What you are about to read will help you to get your wedding plans started and keep you organized. Planning your wedding is not an easy task. In fact, it can be quite stressful and a trying time, especially as your big day gets closer and closer. Couples are very concerned and worry about coordinating all the details and make sure everything goes to plan. To help you get started and on track here are 8 things you need to do: Step 1: Setting the… 2. Communication Expert reveals 5 keys to self expression without limits Peter Murphy recently interviewed communication expert John Barker.John is a professional coach and author with a Bachelor of Arts degree in Communication Arts and Sciences. He even served in the White House where he worked with the White House Communications Agency.They discussed communication and uncovered some valuable insights that people can immediately apply to make measurable improvements in their lives.PETER:1 Nowadays more and more peopl… 3. Buying the perfect diamond engagement ring while saving $1000s Buying a diamond engagement ring can be a risky business! For most of us an engagement ring is the third most expensive purchase we are likely to make, after our home and car. However I can guarantee you know much more about buying a home, or a car than you do about buying a diamond ring! This lack of knowledge opens up the opportunity for dishonest people to take advantage of you. This generally takes the form of selling you a poor quality diamo… 4. Emotional Affair or Friendship? In a marriage, what are the limits for friendship with a member of the opposite sex? Who sets these limits? What is the difference between a friendship and an emotional affair? Is emotional affair wrong? Does emotional affair help the marriage by letting a partner vent out all emotional frustration, which otherwise he/she would not have done with his/her marriage partner? Or does it kill the marriage? What is an emotional affair? Most of us have … |