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We see the results of this daily: Email ads so poorly written we instantly delete them and web sites with so many typos we have no confidence in the business’ abilities or integrity. In short, lost sales. (The author of a guide I recently read about spotting scams on the Web mentioned that some things they all seem to have in common are misused and misspelled words, misused or missing punctuation and typos—sloppy work.) I’ve seen web sites that seemed to be written by people whose first language was something other than English and the whole message was lost. And here’s one worth a chuckle—or a shake of the head: While reading an eBook telling me how to write one and stressing the importance of proofreading, I saw more typos and misused words and punctuation than I could count. Now, how much should I trust this man’s advice? In fact, I’ve found that MOST eBooks telling us how to make money on the Internet are put together so haphazardly I’m becoming convinced there IS no way to make money using their methods. Anyone who throws together their information in such a hurry they don’t even proofread it doesn’t gain much credibility with me. And probably don’t with you, either. I’ve been told that this sloppiness doesn’t matter much to the younger generations, from the “X-Generation” down, and that’s apparent by the fact that they tend to be the ones who are most often guilty. But to the older generations it matters a great deal. Now, guess which age group is the fastest growing in terms of Internet use? Which one has the most money to spend? And which one actually spends the most on the Internet? It’s the Baby Boom generation, those people 45 to 55. If you want us to buy from you or believe what you have to say, you’d better make sure your copy is well written. It also pays to remember that your site design and your writing should be tailored to your targeted market. If you’re selling nose rings, use wild backgrounds and slang. But if you’re selling fine jewelry, keep it simple, clean and easy to navigate and stay away from the slang. Otherwise, you’d better carry lots of nose rings! After you’ve written your sales letter or web content, read it through. (To save yourself some time, you can use a text editor with spell check, and paste it into whatever program you’re using.) Then send it to someone else to check it—someone in the same age group as your target market or a professional editor. If it’s a sales letter, send the ‘finished’ product to yourself first to make sure the formatting came out right. After you’ve done that and uploaded your pages to your server, do it again. I hope you’re going to check your links, anyway, to make sure THEY work. So you might as well check everything else, too. Send the URL to a few friends with different computers and different browsers to see that it looks as good on theirs as it does on yours. A little time spent assuring it’s right will make a huge difference in your site’s traffic, and probably in your bank account, too.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Keeping Old Mementos from Past Relationships If you're like most people, at one time or another you have probably held onto something that symbolizes time together with someone you cared for even when the relationship was over. Keeping it could have served as a reminder to you of the relationship lost as a way to punish yourself or perhaps it was with the hope that you would get back together and rekindle your love. Whatever the reason, it can be helpful to know what you don't know about le… 2. The Junk Heap That Heals How many of you have heard the term emotional baggage? That's thenegative notions and emotions we carry around with us. Some people tryto justify it with statements of a dysfunctional family. Others blamepoor schooling. Fate gets a bad name too. As I was going through oneof my folders on self-esteem, I rediscovered an article published bySunshine Magazine in September 1990. If I like an article, it getsclipped or copied and I actually have a good… 3. HOW TO MAKE GOOD DECISIONS Especially the really important ones...Life is full of decisions; we make hundreds of them every day. Most are automatic and minor ones. However, occasionally we are compelled to make vitally important decisions about major life-goals. These decisions are often practical or ethical ones. Forexample, we occasionally have to take major decisions like choosing a marriage partner (assuming they'll take you, that is),choosing to leave a partner in mar… 4. How to Thrive with Change There’s nothing more disconcerting, nothing you can count on more, and nothing more valuable to learn how to prepare for than change. I’m not talking about preparing for each individual change as it comes up. This is an inefficient and reactive way to operate. I mean preparing your SELF proactively for the inevitable changes you will encounter throughout your lifetime so that you remain prepared as part of who you are. This is about emotional i… |