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Do you have any idea? Do you have any idea of how much you want it to be? Platitudes are great. We throw them out and we think we have said something of great and profound importance. You might think that you have just divulged your heartfelt philosophy. You likely have, however, without pinning down their meaning for you and clarifying the actions you must take, they simply assuage your conscience. Ooooh! That might be hard to hear! Let's start with my favorite book, the dictionary. It says a platitude is 'the quality or state of being dull or insipid', and, 'a banal, trite or stale remark'. It's something said to state the obvious or appear knowledgeable. Something general enough for everyone to have heard and agree to with no call to action. Let's not let, 'Be all you can be!' become a platitude. You decide what it means to you. In marketing terms, that would be your positioning, your description of how you identify yourself. In 'Get What You Deserve', Jay Levinson, marketing guru, says, 'You must choose a position you can live with, a position you can be proud of, a position you can deliver.' Tall order! Are you ready? Be all you can be! Let's not let it become a pressure either, some elusive statement that leaves you perpetually feeling 'not good enough'. What is it, then? It's a call to choose as well as to act. Choose three things that you would really like to give your best to. They might be your primary relationship, your children, your career, your health, or your spiritual life. Now, write six words to describe your ideal self in those areas. For example, in my life with my husband, I would use these words: trustworthy, respectful, loving, responsive, fun and available. These are my chosen 'positions'. Next step, set some measurable goals for this relationship. For instance: I spend at least one hour a day talking with my husband. I listen carefully to him and ask questions until I fully understand his position, needs, concerns. I find ways to surprise him that let him know how much I love him. I have stated both my position and my marketing plan. Then, follow through. Simple, not always easy, but always rewarding! When you care enough to make a plan, you're way ahead of the game. When you teach yourself to follow-through, you'll have a winning attitude. Make this a habit and you'll find out how much you are!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Clear Channel Markers Make for Good Communication So here I am, driving on wide, beautifully-maintained roads, seeing glimpses of ocean through tall pine trees – occasionally dense, always straight and orderly – and thinking I could not be farther from my hometown of San Antonio, Tx. If Texas is 'God's country,' there must be more than one! In San Antonio, the scrub oaks grow thick and irregular and not very tall. The limbs are gnarled. They bend and twist. One wonders that they grow at all give… 2. Why Your Emotions Can Be Hazardous To Your Wealth Economists refer to money as anything which has an agreed upon value that can be exchanged for goods and services. The value of money is not constant, however. The buyer and seller have to agree on it's worth, usually based on supply and demand. For example, at one time you could buy a gallon of gasoline for about twenty-five cents. Today however, gasoline hovers around $3.00. In Europe it sells for four or five dollars. The difference is primari… 3. The 3 Steps To Communication Mastery You limit yourself. Yes, it is true. Each day you behave in much the same way as you have always done. You act out your habitual ways of dealing with people, and you communicate as well or as badly as you normally do. Although you know better, you do not apply all that you have learned when it comes to making the most of yourself. If this istrue for you, then how are you going to improve?Awareness is key. Until you spot what you are doing you wil… 4. Syndication Guidelines:You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. SyndicationbyPhilip BromleyIf you listen to the Experts and Gurus they will all tell you that to be sucessful your website needs content. Fine but when you are starting out, or even established, providing content is a time consuming business. You write the… |