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and-gloom news about the US economy. As a businessperson, it's hard NOT to get discouraged. However, we need to do exactly that if we want to keep our businesses thriving. Even if you have been hard hit by recent events (and who hasn't, one way or another?), it is still important that you put forth a confident image to your customers. In fact, it is part of our job as business owners to make sure that our customers don't lose hope. If you are confident in your business, your customers will follow suit. The first step to creating confidence in your customers is to be confident yourself and focus on the positive. Don't dwell on the problems you might have -- you can talk about your problems, but think of them as obstacles that have been overcome, rather than as disasters. For instance, don't say to your customers, 'Slow sales have caused us to discontinue some of our items.' Instead, say, 'Recent events have given us the opportunity to reevaluate our product line and focus on the products that are the most important to you.' Look at the opportunities that a situation provides, rather than the problems it causes. You can also help reassure nervous customers by giving them concrete examples of success. For some reason, real-life examples are MUCH more reassuring than just giving hypothetical 'here's what you COULD do' examples. That means that you should not skimp on your real-life testimonials. Give your customers plenty of stories of people who love your product or who succeeded after joining your opportunity. If possible, give the customers a way of contacting one or two of your satisfied customers -- talking to a real 'success story' will do a great job of calming shaky nerves. A third way to create customer confidence is to simply 'be there' for them. Here's a little story to illustrate my point: I used to be afraid to go into my grandparents' basement alone, but if I was with someone, I was fine. Having someone else with me reduced my nervousness. You should try to be that person for your customers. By providing good customer service, keeping in touch with your clients, or providing community building services like newsletters or discussion boards, your customers will know that they are not alone in their purchase -- they have someone to turn to if they have concerns or questions. This is VERY reassuring. Just remember that your customers are people -- which means that will get scared from time to time. What we have to do is remain calm and try our best to pass that feeling of calm along to our customers. If we can do that, then, in no time at all, we will all realize that the problems weren't nearly as bad as they seemed.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Communication In The Family The earliest lock in existence is an Egyptian lock made of wood, found with its key in the ruins of Nineveh, in accent Assyria. In construction it is the prototype of the modern cylinder lock. There is mention of locks of simple design used by the Greeks and Romans. With the exception of the development of ward locks, however, little was done to improve the efficiency and convenience of locks until the late 18th century. In 1778, Robert Barron p… 2. Top Ten Ways To Attract Loyalty The Top 10 Ways to Attract LoyaltyLoyalty is valued and appreciated by most, but often hard to comeby. Below are some suggestions as to how to attract loyal individualsinto your life. Notice that many of the suggestions involve your ownbehavior.1. Define what it means to you. Loyalty means different things to different people. Determinewhat it means to you. What does it look like? How does it make youfeel? Only then can you truly recognize it and… 3. Keeping Old Mementos from Past Relationships If you're like most people, at one time or another you have probably held onto something that symbolizes time together with someone you cared for even when the relationship was over. Keeping it could have served as a reminder to you of the relationship lost as a way to punish yourself or perhaps it was with the hope that you would get back together and rekindle your love. Whatever the reason, it can be helpful to know what you don't know about le… 4. Getting The Most From Your Candles Get The Most From Your Candlesby Sharon JacobsenI love burning candles and have them all around the house. Long ones, short ones, fat ones, thin ones, in a plethora of colours. I burn them in the evening when I'm relaxing; I burn them at mealtimes; and I burn them in the bathroom when I'm pampering myself. Any excuse to light a candle really.But candles don't always fit the holder, and sometimes they burn down too far and the wax gets stuck! It's… |