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We see the results of this daily: Email ads so poorly written we instantly delete them and web sites with so many typos we have no confidence in the business’ abilities or integrity. In short, lost sales. (The author of a guide I recently read about spotting scams on the Web mentioned that some things they all seem to have in common are misused and misspelled words, misused or missing punctuation and typos—sloppy work.) I’ve seen web sites that seemed to be written by people whose first language was something other than English and the whole message was lost. And here’s one worth a chuckle—or a shake of the head: While reading an eBook telling me how to write one and stressing the importance of proofreading, I saw more typos and misused words and punctuation than I could count. Now, how much should I trust this man’s advice? In fact, I’ve found that MOST eBooks telling us how to make money on the Internet are put together so haphazardly I’m becoming convinced there IS no way to make money using their methods. Anyone who throws together their information in such a hurry they don’t even proofread it doesn’t gain much credibility with me. And probably don’t with you, either. I’ve been told that this sloppiness doesn’t matter much to the younger generations, from the “X-Generation” down, and that’s apparent by the fact that they tend to be the ones who are most often guilty. But to the older generations it matters a great deal. Now, guess which age group is the fastest growing in terms of Internet use? Which one has the most money to spend? And which one actually spends the most on the Internet? It’s the Baby Boom generation, those people 45 to 55. If you want us to buy from you or believe what you have to say, you’d better make sure your copy is well written. It also pays to remember that your site design and your writing should be tailored to your targeted market. If you’re selling nose rings, use wild backgrounds and slang. But if you’re selling fine jewelry, keep it simple, clean and easy to navigate and stay away from the slang. Otherwise, you’d better carry lots of nose rings! After you’ve written your sales letter or web content, read it through. (To save yourself some time, you can use a text editor with spell check, and paste it into whatever program you’re using.) Then send it to someone else to check it—someone in the same age group as your target market or a professional editor. If it’s a sales letter, send the ‘finished’ product to yourself first to make sure the formatting came out right. After you’ve done that and uploaded your pages to your server, do it again. I hope you’re going to check your links, anyway, to make sure THEY work. So you might as well check everything else, too. Send the URL to a few friends with different computers and different browsers to see that it looks as good on theirs as it does on yours. A little time spent assuring it’s right will make a huge difference in your site’s traffic, and probably in your bank account, too.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Simple And Easy Steps To Stop Snoring Throat Exercises That Really WorksExercises that help strengthen and tone the muscles in the throat can help alleviate snoring and, in some cases, actually get rid of it ltogether. Here are three simples way of improving throat trength/toning throat muscles:1) Take a pencil and hold it between the teeth for up to 5 minutes. The grip should be firm, but not painful at all.2) Take your finger and gently press against your chin for a few minutes (no… 2. Can a Coach Help Me with This? If you’re stuck with something you’d like help with and no one else comes to mind, you might try a coach, and here’s why: Coaching developed to fill a need that wasn’t being met. Actually it developed to meet a number of needs that weren’t being met, and it’s still evolving. If there’s something you want to work on, I bet there’s a coach who does it. As the existing helping professions have grown and matured over the past century, redefining them… 3. Costume Contact Lenses - Be Noticed In The Crowd! Costume contacts have always been a favorite tool of movie costume designers. What makes a werewolf appear like a real monster and not just an actor in a costume? The eyes, of course! The eyes make the entire image seem real and very believable.But the days when theatrical lenses were available only to movie stars are long gone. Now everybody can get a pair of costume contacts that makes their eyes appear bright and inhuman. The only limit is you… 4. Life Coaching Advice- Be Happy With Who You Are And What You Have In this article I write about how we can become content with life by learning to like ourselves and by appreciating what we have in life. There are far too many people who are comparing their lives to that of their friends and neighbours, and who then think that they are not good enough. This can make them become jealous and even depressed. I have to admit that I was like the people I am describing above. I was not happy with the car I drove, or … |