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and-gloom news about the US economy. As a businessperson, it's hard NOT to get discouraged. However, we need to do exactly that if we want to keep our businesses thriving. Even if you have been hard hit by recent events (and who hasn't, one way or another?), it is still important that you put forth a confident image to your customers. In fact, it is part of our job as business owners to make sure that our customers don't lose hope. If you are confident in your business, your customers will follow suit. The first step to creating confidence in your customers is to be confident yourself and focus on the positive. Don't dwell on the problems you might have -- you can talk about your problems, but think of them as obstacles that have been overcome, rather than as disasters. For instance, don't say to your customers, 'Slow sales have caused us to discontinue some of our items.' Instead, say, 'Recent events have given us the opportunity to reevaluate our product line and focus on the products that are the most important to you.' Look at the opportunities that a situation provides, rather than the problems it causes. You can also help reassure nervous customers by giving them concrete examples of success. For some reason, real-life examples are MUCH more reassuring than just giving hypothetical 'here's what you COULD do' examples. That means that you should not skimp on your real-life testimonials. Give your customers plenty of stories of people who love your product or who succeeded after joining your opportunity. If possible, give the customers a way of contacting one or two of your satisfied customers -- talking to a real 'success story' will do a great job of calming shaky nerves. A third way to create customer confidence is to simply 'be there' for them. Here's a little story to illustrate my point: I used to be afraid to go into my grandparents' basement alone, but if I was with someone, I was fine. Having someone else with me reduced my nervousness. You should try to be that person for your customers. By providing good customer service, keeping in touch with your clients, or providing community building services like newsletters or discussion boards, your customers will know that they are not alone in their purchase -- they have someone to turn to if they have concerns or questions. This is VERY reassuring. Just remember that your customers are people -- which means that will get scared from time to time. What we have to do is remain calm and try our best to pass that feeling of calm along to our customers. If we can do that, then, in no time at all, we will all realize that the problems weren't nearly as bad as they seemed.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Winning Words for Web Sites Winning Words for Web SitesA lot of attention is paid to designing websites. The graphics, the branding, and the java scripts – all go to give a site a professional and polished appearance. Then you begin to read the text. The first typo you ignore. The second is annoying, then a sentence is so poorly constructed you can’t make out what it means. No matter how pretty the site, looks, if it doesn’t read well you’ll lose business. Writing copy, lik… 2. Leave Your Needs at the Door A good relationship enriches and enhances your life. Whether you can attract and create an enriching relationship partly depends on what you think a relationship will do for you.There are two approaches to creating relationships. Some people want a relationship in order get their needs met. These individuals tend to have a long list of needs they are not meeting anywhere else, and want met when they connect with a partner. Unfortunately, approach… 3. WHY IS GOAL SETTING NOT WORKING WHY IS GOAL SETTING NOT WORKING FOR ME? There over 4,000,000 articles on goal setting on the internet, that's 4 million. Yet with all this information available, people are still not getting it in their life. There must be something missing. YOU CANNOT READ ALL 4 MILLION ARTICLES Time restrains do not permit that. If you could find 3 or 4 with the best parts used to make one good treatise, you might up your odds. That's kind of like the d… 4. Ten Great Holiday Dates For Singles Ten great holiday dates for singlesDating during the holiday season can be a special treat. Of course, in order to fully experience this you may need to re-order some priorities and make time for yourself and your own personal needs. Don’t give into the temptation to put your social life on hold until after the New Year. Manage those work projects and family demands in a way that leaves you open to try some of the romantic and fun-filled activiti… |