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We see the results of this daily: Email ads so poorly written we instantly delete them and web sites with so many typos we have no confidence in the business’ abilities or integrity. In short, lost sales. (The author of a guide I recently read about spotting scams on the Web mentioned that some things they all seem to have in common are misused and misspelled words, misused or missing punctuation and typos—sloppy work.) I’ve seen web sites that seemed to be written by people whose first language was something other than English and the whole message was lost. And here’s one worth a chuckle—or a shake of the head: While reading an eBook telling me how to write one and stressing the importance of proofreading, I saw more typos and misused words and punctuation than I could count. Now, how much should I trust this man’s advice? In fact, I’ve found that MOST eBooks telling us how to make money on the Internet are put together so haphazardly I’m becoming convinced there IS no way to make money using their methods. Anyone who throws together their information in such a hurry they don’t even proofread it doesn’t gain much credibility with me. And probably don’t with you, either. I’ve been told that this sloppiness doesn’t matter much to the younger generations, from the “X-Generation” down, and that’s apparent by the fact that they tend to be the ones who are most often guilty. But to the older generations it matters a great deal. Now, guess which age group is the fastest growing in terms of Internet use? Which one has the most money to spend? And which one actually spends the most on the Internet? It’s the Baby Boom generation, those people 45 to 55. If you want us to buy from you or believe what you have to say, you’d better make sure your copy is well written. It also pays to remember that your site design and your writing should be tailored to your targeted market. If you’re selling nose rings, use wild backgrounds and slang. But if you’re selling fine jewelry, keep it simple, clean and easy to navigate and stay away from the slang. Otherwise, you’d better carry lots of nose rings! After you’ve written your sales letter or web content, read it through. (To save yourself some time, you can use a text editor with spell check, and paste it into whatever program you’re using.) Then send it to someone else to check it—someone in the same age group as your target market or a professional editor. If it’s a sales letter, send the ‘finished’ product to yourself first to make sure the formatting came out right. After you’ve done that and uploaded your pages to your server, do it again. I hope you’re going to check your links, anyway, to make sure THEY work. So you might as well check everything else, too. Send the URL to a few friends with different computers and different browsers to see that it looks as good on theirs as it does on yours. A little time spent assuring it’s right will make a huge difference in your site’s traffic, and probably in your bank account, too.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Peace Of Mind At The Workplace Work brings together people of different characters and behavior, and this often causes friction, resentment and stress. Sometimes the boss is too demanding, colleagues may be unpleasant, there might be too much work or the working conditions may not be comfortable. The job may be boring, there might be competition or envy between the workers or the customers may be uncongenial or unfriendly. No wonder there is tension and stress.These are some o… 2. The Dangers of Peer-to-Peer Systems Peer-to-Peer (P2P) systems do not operate on secure lines, thus providing a conduit for hackers to enter a network or computer, access personal and confidential information, as well as deploy viruses or worms. Users of P2P systems are prime targets and/or launching points for malicious hacker attacks simply because it requires downloading and sharing electronic files or programs, not to mention usage on publicly open and interpretable industry s… 3. Go For Gold Not Silver Growing up, I was always told that I should not accept second best in life. We only have one shot at life, as far as we know at present, therefore you need to make the most of it. This article talks about this subject. At the age of around twelve, I was bought a five foot snooker table for my birthday. This was something I had wanted for quite a long time and I have to say, it is probably the best present I was ever bought and I quickly became ho… 4. What Is My Purpose? What Is My Purpose?Helaine Iris© 2002'When I chased after money, I never had enough. When I got my life on purpose and focused on giving of myself and everything that arrived into my life, then I was prosperous.' --Wayne DyerFor most of my life I can remember asking myself the question, “Who am I and why am I here?” My answer to myself often left me feeling empty and wondering if I would ever know my true life’s purpose.As a child and young woman… |