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business in the year 2005 are only 1 in 5. In today’s workplace swirling with change, one million people will start a new business this year. The UGLY truth is, 800,000 will be 'out of business' in the year 2005. If you work for someone else: It is likely you won’t be with them in five years. Even major corporations lack staying power in today’s international economy. The average job cycle is down to 3 to 5 years but in recent months has been cut much shorter. Even our years of experience become obsolete over-night. In fact most will change careers (not jobs) five to seven times over the next 40 years. Security is no longer in the job: the company, the industry or any other outside force. Our intrinsic worth is measured by what we can contribute to any organization today and tomorrow. What can I do, you ask: to provide security no matter where I go or what I aspire. The only transferable skill that can be applied to any opportunity is your ability to (1) Make your point. (2) Sell your ideas. (3) Express yourself persuasively and convincingly. These skills never become obsolete. Research studies prove: that a strong command of the English Language is directly linked to your career advancement, to the money you make, and to your social success. The Johnson O’Connor Research Foundation studies human aptitudes and their link to success. They report - 'An extensive range of verbal skills accompanies outstanding success more than any other single characteristic.' - In hard times the same studies show that those laid off first tend to be low communications skills people. Michael Leaven said: In his book, Guerrilla P.R., 'ability to use language persuasively, is arguably the most important attribute. Verbal communications is the #1 key to personal and business success.' FUTURIST, Rolf Jensen: director of the Copenhagen Institute for Future Studies. 'We are in the twilight of a society based on personal communication skills.' Society will place new value on the language of persuasion. Specialists in the art of inspiring human emotions will be in demand. Companies will recruit people based on how they express their ideas. Advanced Conversation Skills Coach: Oscar Bruce in his book WINNING WORDS WINNING WAYS asserts that 'With a strong command of language you will go farther and get ahead faster.' Give Yourself The Edge: At a time when people are being laid off at an expected rate, give yourself the edge when it comes to keeping your current job or being first to get a new job.
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