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and-gloom news about the US economy. As a businessperson, it's hard NOT to get discouraged. However, we need to do exactly that if we want to keep our businesses thriving. Even if you have been hard hit by recent events (and who hasn't, one way or another?), it is still important that you put forth a confident image to your customers. In fact, it is part of our job as business owners to make sure that our customers don't lose hope. If you are confident in your business, your customers will follow suit. The first step to creating confidence in your customers is to be confident yourself and focus on the positive. Don't dwell on the problems you might have -- you can talk about your problems, but think of them as obstacles that have been overcome, rather than as disasters. For instance, don't say to your customers, 'Slow sales have caused us to discontinue some of our items.' Instead, say, 'Recent events have given us the opportunity to reevaluate our product line and focus on the products that are the most important to you.' Look at the opportunities that a situation provides, rather than the problems it causes. You can also help reassure nervous customers by giving them concrete examples of success. For some reason, real-life examples are MUCH more reassuring than just giving hypothetical 'here's what you COULD do' examples. That means that you should not skimp on your real-life testimonials. Give your customers plenty of stories of people who love your product or who succeeded after joining your opportunity. If possible, give the customers a way of contacting one or two of your satisfied customers -- talking to a real 'success story' will do a great job of calming shaky nerves. A third way to create customer confidence is to simply 'be there' for them. Here's a little story to illustrate my point: I used to be afraid to go into my grandparents' basement alone, but if I was with someone, I was fine. Having someone else with me reduced my nervousness. You should try to be that person for your customers. By providing good customer service, keeping in touch with your clients, or providing community building services like newsletters or discussion boards, your customers will know that they are not alone in their purchase -- they have someone to turn to if they have concerns or questions. This is VERY reassuring. Just remember that your customers are people -- which means that will get scared from time to time. What we have to do is remain calm and try our best to pass that feeling of calm along to our customers. If we can do that, then, in no time at all, we will all realize that the problems weren't nearly as bad as they seemed.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Implementing an Opt-In List to Optimize Your Internet Marketing Success Implementing an Opt-In List to Optimize Your Internet Marketing Success By Andria Duer In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likel… 2. Time in a... Shoe? Looking to find more time to do the things you enjoy most? Try looking in your closet. No, you won’t find that extra 15 minutes shoved in the left toe of your favorite pair of shoes. But, you might just find it in the time it takes you to dig out that pair of shoes. A cluttered closet will rob more of your time than you realize. How often do you spend 15 minutes shuffling through piles of shoes and sweaters, belts, ties and handbags only to give … 3. Make Your Complaint Heard and Get Results! At some point in time you will be faced with the need toregister a complaint because of a poor product or poorservice, or maybe even both !Here are some tips to make sure that your complaint isNOT ignored.Keep Your CoolIt’s difficult to do this when you are “mad as all get out” but it’s a key step to making sure you’re complaint getsheard. Act reasonably and politely. Make the person on the other end of your complaint WANT to help you. Losing you… 4. Dessert In The Dessert Dessert In The DesertHelaine Iris© 2004“As we grow as unique persons, we learn to respect the uniqueness of others”. Robert H. SchullerLast week, on my vacation I was having dinner with a group of special friends. These friends are affectionately known by many as 'the grannies off the grid'. The grannies are three conscious, artistic, elder women who live on a beautiful piece of land in the Arizona desert. They live in sustainable, solar homes, w… |