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We see the results of this daily: Email ads so poorly written we instantly delete them and web sites with so many typos we have no confidence in the business’ abilities or integrity. In short, lost sales. (The author of a guide I recently read about spotting scams on the Web mentioned that some things they all seem to have in common are misused and misspelled words, misused or missing punctuation and typos—sloppy work.) I’ve seen web sites that seemed to be written by people whose first language was something other than English and the whole message was lost. And here’s one worth a chuckle—or a shake of the head: While reading an eBook telling me how to write one and stressing the importance of proofreading, I saw more typos and misused words and punctuation than I could count. Now, how much should I trust this man’s advice? In fact, I’ve found that MOST eBooks telling us how to make money on the Internet are put together so haphazardly I’m becoming convinced there IS no way to make money using their methods. Anyone who throws together their information in such a hurry they don’t even proofread it doesn’t gain much credibility with me. And probably don’t with you, either. I’ve been told that this sloppiness doesn’t matter much to the younger generations, from the “X-Generation” down, and that’s apparent by the fact that they tend to be the ones who are most often guilty. But to the older generations it matters a great deal. Now, guess which age group is the fastest growing in terms of Internet use? Which one has the most money to spend? And which one actually spends the most on the Internet? It’s the Baby Boom generation, those people 45 to 55. If you want us to buy from you or believe what you have to say, you’d better make sure your copy is well written. It also pays to remember that your site design and your writing should be tailored to your targeted market. If you’re selling nose rings, use wild backgrounds and slang. But if you’re selling fine jewelry, keep it simple, clean and easy to navigate and stay away from the slang. Otherwise, you’d better carry lots of nose rings! After you’ve written your sales letter or web content, read it through. (To save yourself some time, you can use a text editor with spell check, and paste it into whatever program you’re using.) Then send it to someone else to check it—someone in the same age group as your target market or a professional editor. If it’s a sales letter, send the ‘finished’ product to yourself first to make sure the formatting came out right. After you’ve done that and uploaded your pages to your server, do it again. I hope you’re going to check your links, anyway, to make sure THEY work. So you might as well check everything else, too. Send the URL to a few friends with different computers and different browsers to see that it looks as good on theirs as it does on yours. A little time spent assuring it’s right will make a huge difference in your site’s traffic, and probably in your bank account, too.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How to Shop for Jewelry Online If you're considering a gift of jewelry for someone special or as a treat for yourself, take some time to learn the terms used in the industry. 1. Gold Gold means all gold or 24 karat (24K) gold. Because 24K gold is soft, it's usually mixed with other metals to increase its durability and hardness. If a piece of jewelry is not 24 karat gold, the karat quality should accompany any claim that the item is gold. 2. Platinum, Silver and Other Metals P… 2. Coping With Teens Useful Links & ThingsNeed information? Don't know who to ask or where to turn? Here are some useful links and information sources that will respect YOU and your privacy.Coping With TeensMost of us were never taught to be parents. So we can't help but disappoint ourselves sometimes. How often have you heard yourself using the very words you hated hearing from your own parents? When our kids become teenagers, it gets even harder. They seem to rejec… 3. Breaking Your Relationship Pattern, Part 4 Finally, after all of the hard work you have done completing your past, here is a way to break your relationship pattern.Relationship choices are often based on patterns created in our childhood. These patterns are automatic and subliminal. We believe ours is the way relationships ought to be. There is no problem having a pattern that leads you to loving, satisfying, long-term relationships. However, many people have patterns that cause them noth… 4. How to Give That "Gift of a Lifetime" Giving that special someone a specialgift can be very difficult. Depending on the situation and occasion, itcan be a very tricky thing. You want to do the right thing, but if you’re not careful, it can backfire. As many have found out, you need to give this some considerable thought.But everyone wants to give the 'right' gift. What makes up a great gift?In my experience, a great gift:·Is truly unique, personal and creative;·Demonstrates to the re… |