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Body: Think about the two biggest questions that you have to answer when sharing your business with a prospect. I don't know about you but by far the two questions I most often get are; 'How many are in your downline?' and 'How much money are you making?' I admit that these are tough questions to answer especially if you are just starting out. You could take the 'stretch the truth' approach and say something like 'I have 132 people in my downline and I'm making $64,000 a month.' And hope that they don't ask you how long you've been in the program for fear of having to tell another ‘stretcher’. Or you could take the truth approach and say something like 'Well to tell you the truth I'm just starting out so I don't have any recruits and a negative income, but I'm working really hard and I have a good mentor and this program is very popular and I...' Then hope that they don’t blow you off because of your lack of evidence that this business works. Even if your business is doing great you still have the issue of enticement. You battle in your mind if you should just go ahead and tell them to make it look good and risk the chance that they will quit because they aren't seeing the same results. Or if you should say you can’t tell them because it’s considered enticement and hope that they don’t think you are hiding something from them. These questions are natural for prospects to want to ask. I asked the same questions when I was starting my business. I don’t blame people for wanting answers to these questions. Any person who is worth recruiting should want answers to these questions. Our problem is how to answer these questions. Let me suggest to you that developing your ‘warm market’ will eliminate the awkwardness of trying to answer these two questions. What comes to mind when you hear the term ‘warm market’? Most of us automatically think that it means we have to try and recruit our family and friends, most of whom couldn't care less about your online business. In a sense you are right. Let me put it this way. Your warm market is people who are not strangers. So why not turn your leads into your warm market? Why not contact your leads with the approach to finding something in common and to bond with them. Once they become acquaintances and are semi familiar with you, you can casually bring up the subject of your business opportunity. For example, My Business is in debt management and Financial Health. When I speak to a lead for the first time I don't automatically ask them how their financial situation is. I do some research and find something in common that we can talk about that for a while. I then lead into their job situation, which leads into their finances. I can now share with them that I’m in the financial business and tell them that I have a way for them to get out of debt or increase their earnings with an online business etc. By doing this you are establishing relationships and building trust all the while developing your warm market. By building trust in the people who are your leads you can say any answer to the two big questions and your prospect will be satisfied because they have a feeling of trust in you and knowing that you are being honest with them. Not only does a warm market help you develop a healthy business, but it also almost guarantees that your prospects who become your friends and build a trust in you will stick to their business for the long haul thus decreasing your turn over rate and increasing your residual income - this is assuming that you stay their friend after they join and don't forget about them, but that’s a whole different topic. It’s a win, win situation. So let me encourage you to stop trying to recruit people and start making friends. Sign up will come as a result and you'll be glad you did in the long run. Brandon Santan is the Founder of Financial Health Solutions and is the Publisher and Editor for Financial Health Digest. Visit http://www.FinancialHealthSolutions.com or mailto:brandon@financialhealthsolutions.com
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