How To Establish Your Targeted Keyword Phrase for PPCGet Advice from Take our Word.com on take-our-word.com. How To Establish Your Targeted Keyword Phrase for PPC topic will increase your understanding on Advice from Take our Word.com. We at take-our-word.com only provide news, articles, information in Advice from Take our Word.com. Advice from Take our Word.com at take-our-word.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Using a PPC (Pay Per Click) site like Google Adwords or Overture can result in a high expense with few or no sales for general words. For example, my Website Rothline.com is an online catalog for computer and video games and pc software. When the site was started, we used the keywords, “video games,” “computer games” and “pc software.” We got a lot of traffic via Google Adwords and Overture. But only a few sales. The expense for the PPC was higher than the profit for those sales. So we went back to the drawing board and established a new list of keywords. This is the process that we currently use: First, we use the following websites to search with keywords and assess the results; Google Adwords Keyword Search, Overture Search Term Suggestion Tool, 7 Search Keyword Search and Google.com By using a general keyword like “video games” we use the Google Adwords Keyword Search to create a list of more specific keywords and similar keywords. Then from those lists we use the Overture Keyword Search to determine how many times a keyword was searched in a previous month. For example with the keyword “video games” that we used in the Google Adwords Keyword Search we found the keyword phrase, “action game.” Since this phrase is more specific to a type of video game that Rothline Entertainment markets we used that keyword phrase in the Overture Keyword Search. The Overture search results displayed that “action game” was searched 68525 times in the previous month. That number count is too high which will result in a lot traffic to our site but few sales. By using that keyword phrase would at 5 cents cost per click we would end up with a potential $3425.25 PPC expense. Granted now all Internet surfers would click on every ad of ours that would appear the keyword. So let’s assume that only a third would actual click on our ad to go to our site. That would still result in about $1,142.08 in PPC Expense. Still a high expense. Now overture has also listed the keyword phrase, “action video game” which has a previous month search count of 182. Our philosophy on keyword phrases is that if the keyword search count for the previous month is between 50 and 300 that is a good balance for a targeted keyword phrase. 182 hits to our site would be about $9 a month for the PPC. Much more affordable with a list of some more targeted keyword phrase, we are more likely to pay less for the PPC and get more sales.
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. More Powerful Tips To Help You Become A Highly Effective Speaker/Presenter [NOTE: This article is meant to serve as a 'Bonus' for the article, How To Be Confident And Relaxed When Speaking Before A Group Of People (Powerful Tips To Help You Become A Highly Effective Speaker/Presenter). To access that particular article, just go to: http://confidencetips-articles.blogspot.com ]1. Allow your arms to move freely and naturally. (Avoid pre-planning your gestures.) In other words, avoid 'consciously' saying inside, 'I will m… 2. Four Traits Required for On line Success If you are anything like I was, you are probably pretty confused about what is required to start your own business. Building a Website, where to find products to sell, how much to charge, marketing and a mountain of other things to consider before getting started.You ask Yourself, “How will I ever cope with all of this? I don't know the first thing about running a business.” At this point, most aspiring entrepenuers throw in the towel, or turn t… 3. The Shoemaker Has No Shoes A funny thing happened on the way to work today. I realized that even though professionals preach health and well being, they might not have a clue how to get there. The old saying that the 'shoemaker has no shoes' comes to mind.Recently I have experienced several situations involving healthcare personnel supposedly in the business of holistic health. They purport to teach health and well being strategies. In all situations, projects were planned… 4. How to Buy a Home with No Money Down For many of us coming up with 'the' down payment for a home is quite a struggle. There are many reasons for this, such as your income, your family needs, your savings account is well, non-existent. Not to long ago if you didn't have at least 10 percent down you didn't have a 10th of a percent of buying a home. As of late it can be a very affordable 5 percent or zero percent.Okay now on to how it is done...So let's say you are a first time buyer (… |