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and-gloom news about the US economy. As a businessperson, it's hard NOT to get discouraged. However, we need to do exactly that if we want to keep our businesses thriving. Even if you have been hard hit by recent events (and who hasn't, one way or another?), it is still important that you put forth a confident image to your customers. In fact, it is part of our job as business owners to make sure that our customers don't lose hope. If you are confident in your business, your customers will follow suit. The first step to creating confidence in your customers is to be confident yourself and focus on the positive. Don't dwell on the problems you might have -- you can talk about your problems, but think of them as obstacles that have been overcome, rather than as disasters. For instance, don't say to your customers, 'Slow sales have caused us to discontinue some of our items.' Instead, say, 'Recent events have given us the opportunity to reevaluate our product line and focus on the products that are the most important to you.' Look at the opportunities that a situation provides, rather than the problems it causes. You can also help reassure nervous customers by giving them concrete examples of success. For some reason, real-life examples are MUCH more reassuring than just giving hypothetical 'here's what you COULD do' examples. That means that you should not skimp on your real-life testimonials. Give your customers plenty of stories of people who love your product or who succeeded after joining your opportunity. If possible, give the customers a way of contacting one or two of your satisfied customers -- talking to a real 'success story' will do a great job of calming shaky nerves. A third way to create customer confidence is to simply 'be there' for them. Here's a little story to illustrate my point: I used to be afraid to go into my grandparents' basement alone, but if I was with someone, I was fine. Having someone else with me reduced my nervousness. You should try to be that person for your customers. By providing good customer service, keeping in touch with your clients, or providing community building services like newsletters or discussion boards, your customers will know that they are not alone in their purchase -- they have someone to turn to if they have concerns or questions. This is VERY reassuring. Just remember that your customers are people -- which means that will get scared from time to time. What we have to do is remain calm and try our best to pass that feeling of calm along to our customers. If we can do that, then, in no time at all, we will all realize that the problems weren't nearly as bad as they seemed.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. EQ vs. IQ DEFINITIONSEQ - is a measure of your emotional intelligence, or your ability to use both your emotions and cognitive skills in your life. Emotional intelligence competencies include but are not limited to empathy, intuition, creativity, flexibility, resilience, coping, stress management, leadership, integrity, authenticity, intrapersonal skills and interpersonal skills. IQ - a number used to express the apparent relative intelligence of a person … 2. Make Profits On Online Shopping Make Profits On Online Shopping Time was when shopping was a painful experience, a chore to be lived with. Cash Back schemes have now brought the fun back into shopping. One can now shop online and purchase all that you need without even leaving home. What's more, these online purchases also pay you back a certain amount on your purchases. Online purchase stores are now offering its customers up to 40% Cash Back on every purchase made. For shoppe… 3. Cross It Off Your List This is for people who can't seem to get everything done. Those of you who efficiently take care of every detail ahead of time don't need to read any further. As a recovering procrastinator I have a great deal of experience with To Do lists. I've embellished them with multi-color highlighters, experimented with assorted list-making software, anything to keep from actually doing the tasks. Along the way I've learned a few tricks you may find helpf… 4. Perseverance vs. Being Stubborn DEFINITIONSPerseverance - To go on resolutely in spite of opposition, importunity, or obstacles; to remain unchanged or fixed in a specified character, condition, or position; to stick with something, especially something difficult or challenging Being stubborn - Bring unreasonably or perversely unyielding; mulish; unyielding and unopen to reason; performed or carried on in an obstinate or rigid manner; difficult to handle, manage or treatCOMPARI… |