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We see the results of this daily: Email ads so poorly written we instantly delete them and web sites with so many typos we have no confidence in the business’ abilities or integrity. In short, lost sales. (The author of a guide I recently read about spotting scams on the Web mentioned that some things they all seem to have in common are misused and misspelled words, misused or missing punctuation and typos—sloppy work.) I’ve seen web sites that seemed to be written by people whose first language was something other than English and the whole message was lost. And here’s one worth a chuckle—or a shake of the head: While reading an eBook telling me how to write one and stressing the importance of proofreading, I saw more typos and misused words and punctuation than I could count. Now, how much should I trust this man’s advice? In fact, I’ve found that MOST eBooks telling us how to make money on the Internet are put together so haphazardly I’m becoming convinced there IS no way to make money using their methods. Anyone who throws together their information in such a hurry they don’t even proofread it doesn’t gain much credibility with me. And probably don’t with you, either. I’ve been told that this sloppiness doesn’t matter much to the younger generations, from the “X-Generation” down, and that’s apparent by the fact that they tend to be the ones who are most often guilty. But to the older generations it matters a great deal. Now, guess which age group is the fastest growing in terms of Internet use? Which one has the most money to spend? And which one actually spends the most on the Internet? It’s the Baby Boom generation, those people 45 to 55. If you want us to buy from you or believe what you have to say, you’d better make sure your copy is well written. It also pays to remember that your site design and your writing should be tailored to your targeted market. If you’re selling nose rings, use wild backgrounds and slang. But if you’re selling fine jewelry, keep it simple, clean and easy to navigate and stay away from the slang. Otherwise, you’d better carry lots of nose rings! After you’ve written your sales letter or web content, read it through. (To save yourself some time, you can use a text editor with spell check, and paste it into whatever program you’re using.) Then send it to someone else to check it—someone in the same age group as your target market or a professional editor. If it’s a sales letter, send the ‘finished’ product to yourself first to make sure the formatting came out right. After you’ve done that and uploaded your pages to your server, do it again. I hope you’re going to check your links, anyway, to make sure THEY work. So you might as well check everything else, too. Send the URL to a few friends with different computers and different browsers to see that it looks as good on theirs as it does on yours. A little time spent assuring it’s right will make a huge difference in your site’s traffic, and probably in your bank account, too.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Get An Online Merchant Account Remember the old days when merchants had to make change for all sales that were paid by cash without the convenience of an online merchant account? ? Cashiers struggled to keep coins on hand, count back change correctly, and punch in the correct amount to the cash register. Then came the advent of personal checks. People carried their checkbooks and wrote out a payment on a slim check that you hoped would not bounce. If it turned out to be bad, y… 2. Six steps towards successful buying at eBay auctions Buying on eBay can be very rewarding, either in terms of being able to pick up items cheaply or for hunting for hard to find items. Although generally the experience is good, there are instances where things can go badly wrong. These tips, based on experience over the last seven years, should help to avoid some of the potential pitfalls.1. Make use of the various tools provided on eBay to ascertain the target price of items you are interested in… 3. Part 3 - The version of Cheating If you've read my 2 parts to my week of hell, this is may be my final version the one where I cheated... For the word cheating means something bad, and I admit I cheated on my Boyfriend who I took back after our break-up. When we split the night after he 'cheated' on my, although we split up, there is still that bit of respect we keep with each other. I wouldnt have snogged someone in a club, that would mean I was as low as him. I broke up on tue… 4. Time for Change ... When your basic systems no longer work for you I've heard many clients and friends discuss how they just can't seem to movebeyond their current situations in life. They can't find a better job, makemore money, find happiness in relationships, or find fulfillment. Thequestion I usually ask is, 'What is your idea of the perfect, fulfillingsituation?' They usually sputter a few ideas then stop and realize thatthey truly don't know what it is that would bring them fulfillment.As we grow and chang… |