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A lot of attention is paid to designing websites. The graphics, the branding, and the java scripts – all go to give a site a professional and polished appearance. Then you begin to read the text. The first typo you ignore. The second is annoying, then a sentence is so poorly constructed you can’t make out what it means. No matter how pretty the site, looks, if it doesn’t read well you’ll lose business. Writing copy, like designing graphics, is a skill in its own right. You wouldn’t ask a chef to fix your car, or a mechanic to cook your meal, so why expect graphics, computer or business experts to write your text? Good text is concise and easy to understand. Here are some principles to show you how to evaluate a well-written site: KEEP IT SHORT – Most words are used to join other words together, therefore the fewer of them you use to communicate your message, the more likely it is to be read. After all the computer screen is 75% less efficient as a reading medium than paper. A copywriter will often write more words than is needed in the first draft, The second or third drafts are produced rearranging phrases to weed out unnecessary words. KEEP IT SIMPLE – Some people think that using big words and lots of jargon demonstrate intelligence. Usually it demonstrates a total lack of empathy with the reader. You need to be sensitive to how people take in information. The more three-syllable words you use, the more complex the writing will be, even if the words are in normal everyday use. KEEP IT FLOWING – When people write long, rambling sentences, with multiple clauses, and especially when they pepper the writing with complex words and irrelevant side issues, sentences become so complicated, even to the most sophisticated of readers or minds and sometimes to the writers themselves, that is almost impossible to ascertain the meaning – just like this sentence in fact! Sentences of between 11 and 20 words on average work well. But the length needs to be varies, so that the writing flows. KEEP IT ALIVE - Lively writing is interesting. To write in a lively way you have to use the article rather than the passive voice most of the time. So rather than “Your contract will be handled by our customer services representative” you would write, “Our customer services representative will handle your contract”. You will notice than in the active voice, the sentence is shorter. This is one of the simplest ways to reduce the number of words you use to express a concept. KEEP IT CLEAR – You can change the meaning of a sentence completely by the use of one or two commas. Take the commas out of this sentence and see how the meaning changes: “Tinkerbell, says Peter, is a fairy.” Punctuation should be there to help the reader understand a phrase. Unfortunately, many writers, because they write the way they speak, assume their readers will understand. But you have to help your readers understand using good (and correct) punctuation. KEEP IT ACCURATE – The services of a good proofreader are essential. Never, ever, proofread your own work – you’re bound to read what you thought, not what you wrote. There’s a good general rule for writing, 40% of the work should be in planning, 20% in writing and 40% in editing. By observing this and the other principles above, your writing should be clear and easy to read, However, if you’re not a trained and experience copywriter, get the help of a professional for your website. Once you’re committed to publication you are potentially under scrutiny from several million readers. Generate 40% on each sale of a very unique & appealing product without doing any work!: http://www.ticketsecrets.net/affiliate.php
In order to lose weight you are probably going to feel hungry from time to time. That is simply one of the cold, hard truths of dieting. Our hectic lifestyles cause many of us to neglect healthy foods. We tend to focus on fast foods and other “junk foods” that don’t provide us with proper [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Power Traffic - Free Software and Scripts (Unbranded) Traffic Power Tips - In the next few minutes you will start to receive quality traffic to your site(s). *************************************************************Webremises Newsletter April 18th - Michael Hein*************************************************************INSIDE THIS ISSUE:New Generation of Traffic ExchangesCrazyBrowser - Software for browsing multiple pages simultaneouslyAutoIT - Automate any manual action, mouse clicks, etcCrea… 2. Dying? Not Me! Why you should plan for Transition Remember the Eulogy projects we had to write back in High School? Death is a tough subject to broach, and many would rather deny death then embrace it. Someone once said, '...There are only two guarantees in life: Death and Taxes.' How true is this phrase? It is normally when we are faced with the imminence of dying or death that we only begin making plans or arrangements for our transition. Having firsthand knowledge, it is very difficult to exp… 3. The Top 3 Resume Mistakes of Career Changers and How to Avoid Them The Top 3 Resume Mistakes of Career Changers and How to Avoid Them!Copyright 2004, By Rita Fisher, Certified Professional Resume Writer1. Lack of focus in the resumeAre you going from a Production Manager position to Pharmaceutical Sales? So…why does your resume start with this objective: “To obtain a challenging position that will provide continued growth, learning and advancement”HUH?What does THAT mean?I mean, if you are trying to change caree… 4. Top Ten Steps to Focus on Achieving What You Really Want 1. Write a list of everything you want in all 8 areas of your life. Physical environment, Health, Friends/Family, Work/Business, Partner/Relationship, Fun/Recreation, Personal Development, Finances. When you can clearly see everything you want, your choice of focus is more balanced. 2. List all the things you don't want to have and then turn them around to identify what you do want. It's often easier to identify what you don't want and th… |