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We see the results of this daily: Email ads so poorly written we instantly delete them and web sites with so many typos we have no confidence in the business’ abilities or integrity. In short, lost sales. (The author of a guide I recently read about spotting scams on the Web mentioned that some things they all seem to have in common are misused and misspelled words, misused or missing punctuation and typos—sloppy work.) I’ve seen web sites that seemed to be written by people whose first language was something other than English and the whole message was lost. And here’s one worth a chuckle—or a shake of the head: While reading an eBook telling me how to write one and stressing the importance of proofreading, I saw more typos and misused words and punctuation than I could count. Now, how much should I trust this man’s advice? In fact, I’ve found that MOST eBooks telling us how to make money on the Internet are put together so haphazardly I’m becoming convinced there IS no way to make money using their methods. Anyone who throws together their information in such a hurry they don’t even proofread it doesn’t gain much credibility with me. And probably don’t with you, either. I’ve been told that this sloppiness doesn’t matter much to the younger generations, from the “X-Generation” down, and that’s apparent by the fact that they tend to be the ones who are most often guilty. But to the older generations it matters a great deal. Now, guess which age group is the fastest growing in terms of Internet use? Which one has the most money to spend? And which one actually spends the most on the Internet? It’s the Baby Boom generation, those people 45 to 55. If you want us to buy from you or believe what you have to say, you’d better make sure your copy is well written. It also pays to remember that your site design and your writing should be tailored to your targeted market. If you’re selling nose rings, use wild backgrounds and slang. But if you’re selling fine jewelry, keep it simple, clean and easy to navigate and stay away from the slang. Otherwise, you’d better carry lots of nose rings! After you’ve written your sales letter or web content, read it through. (To save yourself some time, you can use a text editor with spell check, and paste it into whatever program you’re using.) Then send it to someone else to check it—someone in the same age group as your target market or a professional editor. If it’s a sales letter, send the ‘finished’ product to yourself first to make sure the formatting came out right. After you’ve done that and uploaded your pages to your server, do it again. I hope you’re going to check your links, anyway, to make sure THEY work. So you might as well check everything else, too. Send the URL to a few friends with different computers and different browsers to see that it looks as good on theirs as it does on yours. A little time spent assuring it’s right will make a huge difference in your site’s traffic, and probably in your bank account, too.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What Women Should Know About Men, Before Trying to Change Them WARNING: The following commentary is one woman’s introspection, and is NOT meant to vilify the male species. However, if the jock strap fits, wear it proudly guys. After 15 months of pure bliss, you and your significant other are still glowing in the aftermath of romance. Incredibly, you note with satisfaction, that you have the perfect relationship; complete with great sex, stimulating conversation and tons of fun. Quietly assessing the situatio… 2. THE FUNDAMENTAL PARTNERSHIPS OF SUCCESS Every successful person understands that they can not succeed by themselves. Success is always based on effective partnerships.Every business needs customers. Every manufacturer needssuppliers, and entrepreneurs depend on partners for financing, marketing, and production. Even the solitary 'day trader' dependson thousands of people who maintain the systems that permit themto work 'alone.'But there are even more basic partnerships that often go un… 3. 7 Tips on Visiting adult Websites, If You Must 1) Avoid using your real name. In fact, you should avoid using even the name of a friend, a relation or your pet. Invent an unlikely username or alias. 2) Don't use your private e-mail address or one like alex@company.com, which has your employer's name in it. Create a special e-mail account that you will only use at adult websites. For example, use a Hotmail or Gmail address. They are anonymous, free and cannot be traced back to you. 3) Always… 4. Reprimands One of the most terrifying experiences of my life was way back in the early 1970s. I spent 6 years of my late teens in a little town called Lake Arrowhead in California. I was living with my parents, working at night in a supermarket (the dairy manager), going to college, and holding other odd jobs as I could find them.It was a very dry summer, and I remember those long daily drives up and down the mountain (a forty mile commute), without air con… |